I’ve been thinking about Coyote vs. Acme since watching it, and the only other theatrical releases that’ve had me in a chokehold like this were two of the biggest blockbusters of the year, The Odyssey and Spider-Man: Brand New Day. But now, it’s also Coyote vs. Acme. The entire story, as well as everything behind the scenes, and the thought that we might not have had this movie if Ketchup Entertainment hadn’t saved it.
For those who don’t know, Coyote vs. Acme was initially shelved by Warner Bros. with the intention of using the film as a 30 million tax write-off. Its production budget was 70 million, and since its release on August 28, it’s now topped that number to 82 million. The film is also still playing in theaters, so with word of mouth and the thoroughly positive reception, there’s also a good chance we’ll still see more of its success in the coming weeks.
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More importantly, I keep thinking about how it’s all over my social media, and how many people aren’t just talking about the nostalgia behind it but about how good it is. How we’re so grateful to have seen it because it’s a form of art that proves everyone deserves the spotlight to tell their story. There’s something really beautiful about something being given the chance to succeed.
Warner Bros. didn’t believe in Coyote vs. Acme, but the polar opposite proved to be true because we should never underestimate the fact that people will show up for original, brilliantly penned and produced movies. But as I said in my review: “Coyote vs. Acme never needed to be some revolutionary comedy to deserve timeslots at the movie theaters. It didn’t need to have known stars attached to its name or the Looney Tunes to have merit. It just needed to be made. And that’s exactly what everyone involved did, giving us something genuinely hilarious in the process, too.” We need to stop underestimating the fact that people will show up when there are opportunities to. If a movie like this gets theatrical slots, people will go out and see it. It’s a fact.
Watching this movie succeed and soar is weirdly emotional to a point where I don’t exactly have the words for it. It’s just really, really lovely and hopeful to know its rise from the ashes has been such a theatrical triumph.
First Featured Image Credit: ©Ketchup Entertainment